Yayyy! We're thrilled to let you know that we've launched the Cold DM API.
Check out the documentation here.
So, why did we build it?
Businesses send welcome emails and build an email sequence to greet, notify and keep their users in the loop about new updates. This works great when your user signs up with their email.
But what if you have a '
Login with Twitter
' option and your users do so? In our opinion, it doesn't make much sense to communicate with your users via email when they signed up via Twitter. There has to be a way to communicate with the user via Twitter. And hence, the Cold DM API.You can build the same sequence, but this time via Twitter DMs. Communicating via DM has a bit of personal touch to it and can help build trust with your users.
To use the API, when you create a campaign, you have to provide API access to it. Just like any other campaign, pick the message template you need and hit 'Create'. Now all you need to do is call our
Messages
endpoint from your servers with a single parameter which is the Twitter username of your user. We'll take care of the rest from personalising the message to sending it reliably without hitting Twitter API rate limits.